ASURION Baby Protection Plan Review: Worth It?
A Reddit parent put it bluntly: “There isn’t enough allowance in their lifetimes to cover the amount of damage my kids have done to tablets and laptops alone.” For families staring down the cost of replacing broken strollers, monitors, or high-ticket baby gear, the ASURION Baby Protection Plan can look like a safety net. Across hundreds of Amazon reviews averaging 4.5 stars, buyers praise the plan’s speed when a claim is approved — but others warn about gaps in coverage that can leave you holding a gift card instead of cash. Overall score: 7.8/10.
Quick Verdict: Conditional buy — great for expensive, high-risk gear, but read exclusions carefully.
| Pros | Cons |
|---|---|
| Fast approval for many claims | Gift card refunds instead of cash |
| Coverage for drops, spills, malfunctions | Some exclusions (batteries, outdoor use of indoor items) surprise buyers |
| No-cost repairs, shipping included | Claims denied if within manufacturer warranty |
| Option for subscription (Complete Protect) to cover multiple items | Frustrating customer service for denied claims |
| High-value replacement without depreciation | Refund method inflexibility |
| Simple online claim filing | 30-day purchase window can be restrictive |
| Expanded categories under Complete Protect | Potential delays for complex claims |
Claims vs Reality
ASURION markets an “easy claims process” and “most claims approved within minutes.” Multiple buyers confirm this: a verified buyer on Amazon noted, “Within minutes my claim was approved with the gift card deposited on my Amazon account.” This speed resonates with busy parents who can’t afford downtime on essential baby equipment.
However, the reality can drag for complex cases. Reddit user u/ljf673q shared, “It was clear to me after two hours on a chat that the company has a clear agenda of denying and delaying to avoid coverage.” Officially, portable products get drop/spill coverage from day one, yet coverage denial often occurs if damage overlaps with manufacturer warranty or is deemed “outside normal use.”
Another major promise — “$0 cost for repairs and shipping” — does hold up for successful claims. Verified buyers report getting replacements or full refunds without paying out of pocket. But the form of that refund often clashes with expectations. One Trustpilot reviewer complained, “Instead, I received a gift card for $188… I want my money back.”
Cross-Platform Consensus
Universally Praised
Speed and simplicity dominate the praise. Amazon reviewers call the filing process “super straightforward” and “so simple and quick from start to finish.” Redditors also share instant-win stories: u/ksae2vb described leaking tent seams, “They could just refund me and I keep the tent… got my money back after sending some pics.”
Parents juggling multiple devices appreciate “Complete Protect.” Reddit user u/kdhuthx explained, “We have made three claims and they were paid immediately. It’s been totally worth it to us.” For gear with high component replacement costs, ASURION shines as one refund saved a buyer from replacing a $250 stroller out of pocket.
The expansion to cover major appliances and furniture under Complete Protect adds perceived value for households with diverse Amazon purchases. For these users, ASURION doubles as a tech support line, offering 24/7 troubleshooting that can solve issues without a claim.
Common Complaints
Coverage exclusions and refund policy disagreements dominate negatives. A recurring frustration is refunds issued as Amazon gift cards. Verified buyer: “You can’t tell me you do not have the option to send my money back any other way besides a gift card… will not use them again.”
Denials are another sticking point. Reddit threads detail denied coverage for pre-existing damage and misuse, such as operating indoor gear outdoors. Customer service rigidity compounds these issues — one Reddit user reported six months of struggle over a TV claim culminating in a simple warranty refund after multiple escalations.
Others dislike the gap where manufacturer warranty takes precedence. Quora user noted, “Even though I purchased a two-year insurance, I’m essentially only getting a one-year insurance” because manufacturer coverage delays ASURION’s start for malfunctions.
Divisive Features
Gift card refunds split opinion — some appreciate immediate Amazon credit for quick reordering, others need cash for flexibility. Coverage for accidental damage is loved by parents but questioned for low-cost, low-risk items. The subscription model appeals to high-volume Amazon shoppers, but occasional buyers may find it an unnecessary recurring cost.
Trust & Reliability
Trustpilot patterns show a clear divide. Quick resolutions earn loyalty — “Very prompt… received a full refund the same day” — but protracted disputes erode trust. Cases with unclear status updates and slow email responses leave buyers unsure if coverage is active.
In Reddit’s “Tip: never purchase” thread, one customer recounted over six months chasing a claim, multiple forms, unanswered submissions, and eventual denial. This has led some to murmur about possible class actions over perceived bad faith denials, especially for water damage claims with full submersion.
Long-term users, however, report consistent service. Some have maintained subscriptions for years, filing multiple successful claims without friction — a sign that reliability may hinge on claim type and adherence to terms.
Alternatives
Quora and Reddit discussions compare ASURION with SquareTrade, Mulberry, and AppleCare. SquareTrade often undercuts on price but limits claims. Mulberry offers broader coverage with a simple $9.99 monthly add-on for all online purchases. AppleCare delivers brand-specific service but at a higher cost and stricter conditions.
What ASURION trades in higher monthly rates, it returns with unlimited claims, in-home setup, and tech support reach via uBreakiFix stores — an advantage for buyers valuing same-day fixes over price minimization.
Price & Value
Amazon listings show plans starting around $6.99 for low-value items, up to nearly $300 for premium coverage. On eBay, higher-tier plans between $800–$899.99 have low inventory, signaling limited availability at certain price points.
Community consensus points to best value when applied to high-cost, high-risk items with short manufacturer warranties. Redditors advise skipping coverage for cheap, low-complexity products. As one warned, “These plans are rarely worth it… they often don’t cover much.”
Buying tips from community:
- Purchase within 30 days of product order to ensure eligibility.
- Document condition on arrival with photos.
- Keep receipts and plan confirmation emails accessible for claims.
- Consider subscription only if your frequent purchases fit coverage categories.
FAQ
Q: Does ASURION refund to credit cards?
A: Typically, refunds are issued as Amazon e-gift cards unless you request otherwise at claim submission — but multiple buyers report difficulty getting direct card refunds.
Q: What happens if my product fails within manufacturer warranty?
A: ASURION usually directs you to the manufacturer first; coverage for malfunctions starts after that warranty expires, though accidental damage may be covered from day one.
Q: Can I use indoor products outdoors and still be covered?
A: No — using products outside their intended environment is treated as misuse and falls outside “normal use,” leading to claim denial.
Q: Is Complete Protect worth the subscription fee?
A: For high-volume Amazon shoppers with diverse tech and appliances, yes. Occasional buyers may find individual plans more cost-effective.
Q: Are batteries covered?
A: Generally no, unless explicitly listed in your plan’s coverage terms.
Final Verdict: Buy if you own high-cost gear your kids, pets, or daily routine could damage, and you’re fine with Amazon gift card refunds. Avoid if you expect cash reimbursements or plan to use products outside their listed specs. Pro tip from community: “Document everything on arrival — it’s your proof when coverage gets questioned.”
