ASURION Baby Protection Plan Review: Conditional 8/10 Verdict
A verified buyer on Amazon summed it up simply: “Loved the feeling of being protected like this for up to 2 years!” — the ASURION Baby Protection Plan carries strong ratings across platforms, averaging around 4.5–4.6 stars. But digging deeper into hundreds of user accounts, the real picture is more nuanced: while many parents gush about fast claim approvals and stress-free refunds, others tell stories of months-long battles to get even basic reimbursements. Score: 8/10 (Conditional).
Quick Verdict: Conditional
| Pros | Cons |
|---|---|
| Fast claim approvals for many users | Some claims denied over “wear and tear” or use outside normal terms |
| No-cost repairs (parts, labor, shipping) | Refunds often issued as Amazon gift cards rather than original payment |
| Covers drops, spills, and mechanical failures | Complex exclusions for certain parts like batteries |
| Simple online claims process | Slow communication and delayed payouts in some reported cases |
| Good value for high-cost baby gear | Reimbursement limited to original purchase price, even if replacement cost rises |
| 24/7 tech support for complete protect subscribers | Frustration over policy interpretations |
| Peace of mind for parents with young kids | Reports of reps having “a clear agenda of denying and delaying” |
Claims vs Reality
Marketing highlights the “no additional cost for repairs—parts, labor, and shipping included” and “coverage for drops, spills, cracked screens due to normal use from day one.” On paper, this means baby strollers, playards, cribs, and monitors should be protected against a range of mishaps. Many families confirm this is true.
An Amazon reviewer described filing a claim for a broken stroller: “Within minutes my claim was approved with the gift card deposited on my Amazon account. Highly recommended!” Similarly, Reddit user u/ksa** said their leaky tent was refunded after sharing photos: “Definitely not a scam.”
However, the gap appears when terms like “normal use” clash with how parents actually use gear. One Reddit thread clarified that taking “indoor” baby cameras outdoors falls outside coverage, even on a porch. Another verified buyer warned, “They didn’t cover anything… had a battery issue and the plan didn’t cover the battery so we are stuck with a broken wallet.”
And while advertising makes “gift card replacement” sound convenient, some view it as a negative. One Amazon customer was upset after receiving $188 in Amazon credit instead of a card refund: “That is not what I used to purchase my products… you need to do better!”
Cross-Platform Consensus
Universally Praised
Parents of toddlers and infants often use gear daily and in ways that invite damage—folding strollers, portable cribs, baby monitors left within reach of curious hands. Plan holders say ASURION delivers peace of mind exactly here. A Trustpilot reviewer recalled, “My replacement device arrived the very next day… no hidden fees, no complicated paperwork—just reliable service.”
Busy families praise the quick turnaround: Twitter user Katie said, “The same day service is amazing! I was floored when I was told within hours I’d get a new phone!” This translates directly to baby gear—fast resolution means less time without essential items.
For high-ticket gear like $500 strollers, the plan makes financial sense. One Amazon buyer noted buying the warranty for that reason, and when the brake system failed just past the manufacturer warranty, the service started strong on fixing it—though communication issues later arose.
The ease of filing online claims is equally lauded. Reddit user u/ls8** explained, “When it stopped working just over a year later they refunded me the entire amount on my Amazon gift card balance.”
Common Complaints
Digging deeper, a recurring frustration emerges: payout methods and exclusions. Some users expect refunds to original payment methods yet receive gift cards. This is especially annoying for those who don’t plan to buy replacements from Amazon.
Others encounter denials that hinge on narrow definitions. Reddit user u/lfn673** claimed, “It was clear to me after two hours on a chat the company has a clear agenda of denying and delaying to avoid coverage.” Similarly, an angry Amazon reviewer wrote, “Dont buy until you know what it covers… they didn’t cover the battery.”
Timelines for resolution can stretch unexpectedly. A Reddit poster called the company “the absolute worst,” saying it took over six months to resolve a TV claim, with repeated unresponsive contacts.
Divisive Features
The gift card reimbursement policy splits opinion. For parents who regularly shop on Amazon, it’s seamless: instant credit to replace gear without waiting for banks. For others, it’s restrictive.
Coverage scope is another polarizer. While many see the accidental damage policy as generous, others bump against its boundaries—the “indoor use only” issue is a common trap for baby monitors and cameras.
Some accept limited payouts calmly, like one reviewer shrugging off that reimbursement for their baby monitor matched the original price even though replacement costs went up. Others see that as a deal-breaker.
Trust & Reliability
Patterns of trust—and distrust—are stark. On Trustpilot and Reddit, happy customers often received replacements or refunds within a day or two for covered issues. They praise reps like “Pearl” who waived deductibles and sent new devices after service failures.
At the same time, consumer watchdog-style posts call ASURION “a big time scam,” citing cases where $900 devices were replaced with much lower-value items. Stories of reps “not honoring for baby strollers and car seats” suggest occasional mismatches between what plans appear to cover and what’s actually approved.
Long-term buyers spanning decades mention the company’s coverage improving over time. One Trustpilot user with 40 years of tech insurance experience said plans “finally evened out in the last 10 years” and delivered well when needed.
Alternatives
Within the data, primary comparisons are internal—individual product coverage vs. the ASURION Complete Protect subscription. Complete Protect covers multiple devices across categories (electronics, appliances, furniture) for $16.99/month, which Reddit users say can be “totally worth it” if buying gear often. For single-item baby gear, individual plans are cheaper and more focused.
Some parents rely on credit cards that extend manufacturer warranties instead of buying separate plans, avoiding the gift card refund limitation. However, these cards seldom include accidental damage coverage, making ASURION more attractive for gear at daily risk.
Price & Value
Pricing varies by product value—plans for baby gear in the $150–$175 range have been listed around $21.99. Marketplace listings show higher tiers (e.g., $2,000–$2,999 gear) priced at $290.87.
Communities stress that the plan’s best value lies in high-replacement-cost items prone to accidents, like strollers and monitors. Buying tips often include ordering the plan with the product rather than later, ensuring automatic registration in Amazon’s system.
Resale benefit is minimal—since coverage is tied to the Amazon account and product—so expect it purely as a usage safeguard, not a resale perk.
FAQ
Q: Does ASURION Baby Protection cover outdoor use of indoor gear?
A: No. Coverage applies to “normal use” as per the product category. Using indoor baby cameras outside, even on a covered porch, is typically excluded.
Q: Can I get a cash refund instead of an Amazon gift card?
A: By default, refunds are issued as Amazon e-gift cards. To get original payment method refunds, the policy says you must request it and provide card details—but some users report challenges doing so.
Q: What happens if replacement costs increase over time?
A: Reimbursement is capped at the original purchase price. If the replacement cost is now higher, customers pay the difference.
Q: How long does it take to process a claim?
A: Many users report approvals within minutes and replacements or refunds within 1–2 days, but some experience delays of weeks or months.
Q: Are batteries covered?
A: Generally, consumables like batteries are excluded unless explicitly stated in the plan’s terms.
Final Verdict
Buy if you’re a parent with high-value baby gear at daily risk—especially strollers, playards, and monitors used heavily. Avoid if you dislike gift card refunds, expect original payment method credits, or need coverage for consumables like batteries.
Pro tip from community: As Reddit user u/kdh** advises, bulk coverage through Complete Protect may offer better value if your household buys multiple eligible items on Amazon throughout the year.
