ASURION Baby Protection Plan Review: Mixed Verdict
Few protection plans spark reactions this polarized — the ASURION Baby Protection Plan earns solid ratings (many at 4.5/5 stars) yet also finds itself accused of “delaying and denying” claims. Based on hundreds of cross-platform reviews, the verdict here is conditional: 7/10. For high-value baby gear and electronics, it can quickly pay for itself. For cheaper or low-risk items, skepticism is warranted.
Quick Verdict
| Pros | Cons |
|---|---|
| Fast, straightforward online claims process when approved | Frequent frustration over claim denials |
| Covers drops, spills, mechanical/electrical failures beyond warranty | Refunds often issued as Amazon gift cards only |
| No out-of-pocket repair costs (parts, labor, shipping) | Exclusions for certain parts (batteries, consumables) |
| Option for full replacements or refunds via e-gift card | Price reimbursement tied to original cost, even if replacement cost rises |
| Multiple reports of swift resolutions (claims approved in minutes) | Confusion over coverage (e.g., items marketed as covered later excluded) |
| Subscription option covers multiple devices | Perceived “scam” behavior when delays stretch months |
Claims vs Reality
The marketing promise is simple: “You pay $0 for repairs – parts, labor, and shipping included,” plus immediate coverage for drops, spills, and malfunctions. In practice, some customers get exactly that. A verified buyer on Amazon wrote: “Within minutes my claim was approved with the gift card deposited on my Amazon account. I would definitely buy again.”
Yet, gaps emerge when customers expect coverage for issues not explicitly included. A Trustpilot reviewer vented: “They then said they don't honor [the plan] for baby strollers and car seats… I don't understand why it’s offered then.” This highlights a recurring problem: buyers don’t always read the fine print, and exclusions for consumables or certain categories can surprise them.
Refund mechanics also diverge from expectations. While advertising “purchase price refunds,” multiple users complain about being forced into Amazon gift cards. One buyer explained: “I was told the refund would go back to the card… instead, I received a gift card for $188… Will not use them again.”
Cross-Platform Consensus
Universally Praised
When the protection kicks in as advertised, users tend to praise it for speed and convenience. Reddit user u/lsa8rc4v shared: “When [my stroller] stopped working just over a year later they refunded me the entire amount on my Amazon gift card balance.” For parents juggling daily wear and tear, that’s significant — no weeks-long back-and-forth with customer service.
Parents with multiple kids often mention the plan being “totally worth it” for devices in constant use. Reddit user u/kdhuthx wrote: “We have made three claims and they were paid immediately. It’s been totally worth it to us.” The portable gear coverage, even on drops and spills from day one, benefits households where accidental damage is practically inevitable.
Protection on higher-ticket items stands out as cost-effective. One Trustpilot user with a $450 purchase noted: “I feel more secure and protected… having a protection plan is money well invested.”
Common Complaints
The most frequent frustration centers on claims being denied — sometimes after long waits. Reddit user u/lfn673q described spending “two hours on a chat… clear agenda of denying and delaying.” Others mention cases where Asurion couldn’t “find” the plan in system records, despite it showing in their Amazon account.
Even approved claims can leave sour notes when reimbursement values fall short. A Quora review warned: “This plan will only reimburse you what you originally paid… meaning we will still be out $45.” This disproportionately affects products subject to price inflation.
Coverage exclusions — especially for batteries — catch buyers off guard. An Amazon early reviewer admitted: “They didn't cover the battery… stuck with a broken [product].” Trust issues deepen when these exclusions apply to items marketed broadly as “covered.”
Divisive Features
The subscription option (“Complete Protect”) covering multiple devices draws both fans and doubters. Those with frequent Amazon electronics purchases see it as excellent value, but low-volume buyers consider it wasted expense. As one Reddit commenter put it: “I have bought them and never used them… broken the item weeks later.”
Indoor/outdoor use scenarios also split opinion. A Reddit thread clarified that using indoor-rated cameras outdoors “falls outside of normal use” — frustrating for buyers who assumed broader coverage.
Trust & Reliability
Scam accusations surface often on Reddit and Trustpilot. Long claims timelines erode confidence, with one user recounting: “It took me over six months to finally get paid out for a TV… only after calling three times a day and demanding a manager.”
Durability-wise, satisfied customers point to replacements or refunds over a year into product ownership — evidence that the coverage can hold up long-term. Conversely, early denials for clear physical damage push some to vow avoidance entirely.
Alternatives
Competitors named in Quora analysis include SquareTrade, Mulberry, AppleCare, and Akko. SquareTrade undercuts on price but limits claim count, whereas Asurion offers unlimited claims plus in-home setup. Mulberry touts transparency and broader subscription coverage at $9.99/month. AppleCare beats Asurion for Apple-branded gear in integration but costs more and restricts refurbished coverage.
Akko’s upfront terms are praised for clarity — unlike Asurion’s tendency toward lengthy fine print buried in PDFs.
Price & Value
At $1.99 to $21.99 depending on category, the ASURION Baby Protection Plan scales with product cost. Reddit discussions highlight best value for high-ticket items with moving parts and high breakage likelihood. Market data shows eBay listings for similar plans at $20–$94, typically tied to value brackets of covered gear.
Community tips stress aligning plan price with replacement/repair risk. High repair costs (like folding mechanisms or electronics boards in baby gear) justify the spend; low-risk items may not. Checking your credit card’s extended warranty benefits is advised before stacking coverage.
FAQ
Q: Will my plan refund me via my original payment method?
A: Often no — default is Amazon e-gift cards unless explicitly requested otherwise. Multiple users were surprised by this and recommend confirming refund method before finalizing a claim.
Q: Can I use indoor-rated products outdoors under Complete Protect?
A: No. Using products outside their intended environment (like indoor-only cameras outdoors) is considered outside “normal use” and won’t be covered.
Q: Does the plan cover batteries or consumable parts?
A: Generally not, unless explicitly stated. Battery issues in particular have been cited as uncovered by both Amazon and Reddit users.
Q: Is there a cap on reimbursement if product prices rise?
A: Yes. Reimbursements match your original purchase price — if replacement cost rises, you’ll pay the difference yourself.
Q: How fast can claims be approved?
A: When approved, many are processed within minutes online, with gift cards issued instantly. However, delays and denials remain common for disputed coverage.
Final Verdict: Buy if you have high-value, high-risk baby gear or portable electronics that see heavy daily use. Avoid if your item’s replacement cost is stable or you already have extended coverage via credit cards. Pro tip from the community: document your product’s condition with photos at receipt — it can speed approval and counter denial claims.
