ASURION Kitchen Protection Plan Review: Worth Buying?
Starting with a surprising contrast, the ASURION Kitchen Protection Plan holds an average user rating between 3.7 and 4.6 stars across platforms, yet experiences swing from “zero hassle, great customer service” to accusations of deceitful practices. Based on aggregated feedback, the plan scores a conditional 7.5/10 — strong for quick claim resolutions, but marred by service delays and fine print disputes.
Quick Verdict: Conditional buy — worth it for high-value, high-use kitchen appliances, but risky for those expecting multi-claim coverage over the full term.
| Pros | Cons |
|---|---|
| Fast claim approvals — sometimes within hours | Coverage ends after first payout, despite multi-year term |
| Full purchase price refunds via Amazon gift card | Long turnaround times for some repairs |
| Friendly, helpful customer service reps | Fine print exclusions surprise some users |
| Prepaid shipping labels — no out-of-pocket for returns | Poor communication in complex claims |
| Coverage for drops, spills, power surges | Reports of damaged items returned unrepaired |
| Works beyond manufacturer’s warranty | Perceived “worthless” if item fails under manufacturer coverage window |
| Easy online claim filing | Limited coverage clarity |
Claims vs Reality
ASURION advertises “no additional cost” repairs with parts, labor, and shipping included, covering drops, spills, power surges from day one and malfunctions after the manufacturer warranty. Marketing also emphasizes an “easy claims process” with most approvals “within minutes.”
While that promise holds for many, the speed is not universal. A verified buyer on Amazon noted: “I filed a claim… that night I had an Amazon gift card… already have a new one on the way.” Similarly, Reddit user feedback described replacing an ice cream machine “without even having to use the phone! No hassles involved!”
Yet, others encountered contradictory realities. One Trustpilot reviewer described being told their manufacturer warranty was still active — incorrectly — leading to delays until escalation to a live agent fixed the claim. And on Twitter/X, one user warned: “What is marketed as a plan for a duration of X years is in fact nothing more than a deposit on a replacement… if you have an issue… the plan evaporates.”
Cross-Platform Consensus
Universally Praised
Speed and simplicity dominate positive reports. Kitchen appliance owners benefit most when an item fails outside the manufacturer’s coverage. Trustpilot users recount espresso machines refunded for the full $600 purchase price after parts became unavailable, calling it “money well spent.” A Reddit user covering multiple products — from drones to screen houses — said “their team members have always been friendly and helpful making it clear that the customer is their priority.”
High-value appliance owners, like those with smart ovens, also report seamless service. One Quora-sourced account described initiating a claim online, getting UPS pickup arranged, and receiving a full gift card refund “no questions asked” — all within days.
For smaller kitchen gadgets, the plan’s low price can be a bargain. Amazon reviewers often praise the “peace of mind” it provides for coffee makers, rice cookers, and air fryers, especially when failures occur just months after manufacturer warranties expire.
Common Complaints
A recurring frustration is claim resolution time. Reddit user accounts include stories of “two months later after a lot of hassle, calls, chats, and stress” before reimbursement. Some repairs return products in worse condition — one microwave came back with a crooked door, missing screws, and new dents, twice, before refund approval.
On Twitter/X, dissatisfaction centers on policy termination after a single payout. Users expecting multiple incidents to be covered over four years felt misled, noting this critical limitation is buried in fine print.
Other complaints involve poor communication. A Trustpilot reviewer recounted having to correct a claims agent who repeated incorrect warranty information, wasting time before resolution. And some users describe being told coverage did not apply when products arrived damaged, leading to “worthless warranty” accusations.
Divisive Features
Coverage scope is a flashpoint. While some hail ASURION’s broad protection — drops, spills, surges — others discover exclusions that leave them uncovered. The YouTube “Pros and Cons” review warns that “the plan’s fine print may not cover certain types of damage,” frustrating those whose expectations weren’t met.
The prepaid shipping labels are praised for convenience, but some balk at the logistics of packing and shipping bulky appliances, especially if they suspect repairs will be deemed “unrepairable” and lead only to refunds.
Trust & Reliability
Scam accusations, particularly on Reddit, paint a darker picture. One user detailed a six-month ordeal over a TV claim, involving unresponsive reps and shifting coverage explanations, concluding “this company is the absolute worst… complete scammers.”
Yet, many long-term customers report consistent satisfaction over multiple claims. Repeat buyers cover every appliance purchase with ASURION after successful resolutions — one Trustpilot reviewer replaced a Breville oven and immediately bought the same plan for the replacement.
Durability patterns emerge: plans are most appreciated when appliances fail within 1–3 years, beyond the manufacturer’s limited warranty but well within ASURION’s term. For those whose appliances last without issue, the plan’s value remains theoretical.
Alternatives
While direct competitors are not heavily mentioned in user data, some compare ASURION to manufacturer warranties, noting overlapping coverage can make the plan redundant in early ownership. Others highlight home or renter’s insurance, though these typically cover only “perils” like fire or theft — not wear, tear, or accidental damage.
Price & Value
Amazon listings show prices from $3.99 for low-value items to $119.99 for coverage on products up to $1,249.99. On eBay, a $175–$199.99 product plan costs $28.99, with “buy now, pay later” options as low as $7/month.
Community buying tips stress matching plan cost to appliance risk. As one Trustpilot reviewer put it: “The $45 I spent on insurance… was well worth it” for a $400 oven. Conversely, Twitter/X complaints suggest avoiding high plan costs if expecting multi-incident coverage — it won’t last beyond the first payout.
FAQ
Q: Does the plan cover multiple claims over the term?
A: No. Many users discovered coverage ends after the first payout, even if the term states “4 years.” This is a key difference from traditional warranties.
Q: How fast are claims resolved?
A: For many, within 24–48 hours, especially for refunds via Amazon gift card. Others report weeks or months, particularly for repairs.
Q: Are shipping costs covered?
A: Yes, prepaid UPS labels are standard, with no out-of-pocket expense for returns.
Q: Does ASURION cover damage from drops or spills?
A: Yes, for portable products, from day one. However, some exclusions apply, so check fine print.
Q: Can I buy the plan after purchasing the appliance?
A: Yes, but it must be within 30 days of purchase.
Final Verdict
Buy if you own high-value, high-use kitchen appliances prone to failure after the manufacturer warranty, and you value fast refunds over repairs. Avoid if you expect repeated coverage over the full term or dislike shipping appliances for claims. Pro tip from community: always read the fine print — especially on plan termination after payout — and keep records of all communications for smoother resolutions.
