ASURION Kitchen Protection Plan Review: Mixed Verdict
Digging into customer feedback, the ASURION Kitchen Protection Plan emerges as a product that polarizes buyers. While many praise its fast, hassle-free claims process and broad coverage, others question its value and accuse it of misleading marketing practices. Across platforms, satisfaction rates vary depending on claim experiences, with some reporting instant reimbursements and others enduring weeks of delays or outright denials. Based on aggregated data, the plan earns a 7.5/10: strong for high-value appliances with potential repair costs, but not universally recommended.
Quick Verdict: Conditional — Worth it for expensive, high-use appliances, but read the fine print carefully.
| Pros | Cons |
|---|---|
| Fast, often same-day claim approvals | Coverage ends after one payout per plan |
| Full purchase price refunds via Amazon gift card | Some denied claims due to manufacturer warranty overlap |
| Broad coverage for mechanical/electrical failures | Requires shipping items back, sometimes at user cost |
| No extra repair fees (parts, labor, shipping) | Fine print exclusions (cosmetic damage, misuse) |
| Easy online and phone claims filing | Occasional delayed technician visits/parts |
| Positive customer service interactions | Refunds only as Amazon gift cards |
Claims vs Reality
ASURION markets its kitchen protection plans with promises of “no additional cost” for repairs, “coverage from day one” for power surges and accidental damage on portable products, and “most claims approved within minutes.”
Digging deeper into user reports, the “no additional cost” claim holds true for covered repairs, but a recurring Reddit pattern shows frustration when claims are denied due to manufacturer warranty overlap. One user shared: “they claimed the manufacturer’s support still covered it… so I’m screwed, and wasted my money.” This indicates the first year may be redundant coverage for many appliances.
The “coverage from day one” statement aligns with feedback from portable device users who reported drop and spill protection working as advertised. Reddit user u/ksa*** explained: “they could just refund me and I keep the tent… got my money back after sending some pics.” However, indoor-only products used outdoors, such as porch-mounted cameras, were excluded under “normal use” clauses — a nuance absent from marketing materials.
Finally, the “most claims approved within minutes” claim is supported by numerous Amazon and Trustpilot reviews describing gift card refunds within hours. A verified buyer wrote: “within 4 hours… Asurion emailed a gift card for my refund.” Yet, Twitter highlights cases where users waited months and navigated broken label links to get reimbursement, contradicting the “minutes” narrative.
Cross-Platform Consensus
Universally Praised
The most consistent praise centers on ASURION’s speed and simplicity in processing claims. Amazon buyers often describe the experience as “seriously, the easiest claim I’ve ever done” and “no argument, no questions, no run around.” For busy households, especially with kids, the immediate resolution is a game changer. Reddit user u/kdh*** noted: “we have made three claims and they were paid immediately. It’s been totally worth it to us.”
High-value appliance owners also benefit. One wine fridge owner recounted: “within a day I had a full refund applied to my Amazon account.” For items with high replacement costs, the plan effectively removes financial stress from unexpected breakdowns.
Common Complaints
Shipping requirements are a frequent pain point. Even satisfied claimants mention the hassle of boxing heavy appliances. One Amazon reviewer said: “gave 4 stars because it was a hassle to send back… why not just give us our money back and save us the hassle.” Long turnaround times also frustrate some, particularly when parts or technicians are delayed. The worst cases involve multiple failed repairs and damaged returns, as one B2B plan user recounted a “2 months later… a lot of hassle, calls, chats, and stress” before reimbursement.
Another widespread complaint is the “one-and-done” nature of coverage. Twitter user feedback warns: “if you have an issue… the plan evaporates. It does not run for the number of years you are paying for,” meaning a successful claim ends the plan entirely.
Divisive Features
The Amazon gift card refund method splits opinion. Some appreciate instant store credit, while others dislike being locked into Amazon for replacements. One toaster oven owner commented: “this effectively forces me to purchase from Amazon, rather than a retailer of my choice.” For loyal Amazon shoppers, this is a non-issue; for others, it’s a limiting factor.
Trust & Reliability
Scam concerns arise primarily from claim denials tied to manufacturer warranties and excluded damage types. Trustpilot and Reddit threads reveal frustration over terms that exclude pre-existing conditions and cosmetic damage. One Reddit user accused the company of having “a clear agenda of denying and delaying to avoid coverage.”
However, long-term customers frequently counter these accusations with consistent positive experiences. Multiple reviewers on Amazon detail repeat claims over several years — such as dehumidifiers replaced twice — without issue. This indicates reliability for those who understand and operate within the plan’s coverage rules.
Alternatives
Direct competitors mentioned include ASURION’s own “Complete Protect” subscription, which covers multiple devices for $16.99/month. Reddit discussions suggest this is more cost-effective for frequent Amazon shoppers with varied purchases, as it eliminates the need to buy individual plans. For single high-value kitchen appliances, however, individual ASURION kitchen plans remain the go-to choice, especially for those preferring one-time payments.
Price & Value
Prices vary by appliance cost bracket — from $3.99 for $20–$29.99 items to $119.99 for $1000–$1249.99 products. eBay listings show plans for $175–$199.99 items at $29.99, with financing options. Community consensus is that plans are best value for expensive, high-use items with costly repairs, like espresso machines, wine fridges, and high-end toaster ovens. For low-cost items, the plan often costs too high a percentage of the product price.
FAQ
Q: Does ASURION coverage last the full term after a claim?
A: No. Once you receive a payout or replacement, coverage ends for that plan, even if the term hasn’t expired.
Q: Can I use the plan for outdoor use of indoor products?
A: No. Using products outside their intended environment voids coverage under “normal use” clauses.
Q: How quickly are claims processed?
A: Many users report refunds within hours, but some experience delays of weeks or months, especially if shipping or repairs are involved.
Q: Are refunds given in cash?
A: No. Refunds are issued as Amazon gift cards, which some users find restrictive.
Q: Is the plan worth it for cheap appliances?
A: Generally not. Feedback suggests value is highest for expensive, high-repair-cost items.
Final Verdict: Buy if you own high-value kitchen appliances you plan to use heavily beyond the manufacturer’s warranty, and you’re comfortable with Amazon gift card refunds. Avoid if you expect multi-incident coverage over several years or need cash refunds. Pro tip from community: document your item’s condition when new to smooth the claims process.
