ASURION Appliance Protection Plan Review: Conditional Verdict
Few consumer protection plans inspire both glowing loyalty and heated frustration like the ASURION Appliance Protection Plan — scoring an average of 4.7/10 when factoring in flawless claim experiences alongside claim-denial outrage. For some, it’s “the most amazing plan I’ve ever purchased in my entire life,” as Twitter user Russell put it; for others, it’s “big time scam!!!” in the words of a furious Trustpilot reviewer.
Quick Verdict: Conditional
| Pros | Cons |
|---|---|
| Fast, streamlined claims process — often approved within minutes | Frequent complaints about claim denials for “installation issues” or “wear and tear” |
| Covers multiple appliances regardless of purchase location | Must enroll within 30 days for individual plans, leaving narrow sign-up window |
| Includes food and laundry reimbursement for key appliances | Replacement products may be refurbished or differ from the original |
| Unlimited claims under Appliance+ subscription | $99 service fee for each approved appliance claim |
| Offers preventative maintenance benefits in some plans | Some appliances require special parts, delaying repairs |
| High-value reimbursements via Amazon gift card when repair is impossible | Overlap with manufacturer warranties reduces net added coverage period |
Claims vs Reality
ASURION markets its protection plans as "hassle-free coverage" for mechanical and electrical breakdown, power surges, and even food loss reimbursement from eligible appliance failures. The company also promises most claims will be "approved within minutes" with “no hidden fees” beyond the plan fee and service fee.
In practice, those quick approvals do happen. A verified Amazon buyer recounted: “We submitted a claim when our Keurig coffee pot stopped working… within a few minutes… I had an electronic Amazon gift card for the full purchase price.” Reddit user u/ls8rc4v had a similar experience: “When it stopped working just over a year later they refunded me the entire amount on my Amazon gift card balance.”
But gaps emerge where marketing meets the messy reality of damage categories and installation standards. One Reddit user claimed, “My built-in microwave… claim was denied because it was not ‘properly installed’ even though it was installed at the time,” adding that following the photo submission instructions allegedly gave ASURION grounds to reject the claim. This illustrates how the promised coverage for defects and breakdowns can be overridden by fine-print interpretations.
Cross-Platform Consensus
Universally Praised
The single most celebrated aspect across Amazon, Reddit, Twitter, and Trustpilot is the speed of the claims process. Trustpilot reviewer David wrote, “Filing a claim took just a few minutes online… my replacement device arrived the very next day.” For busy homeowners, especially those with high-dependency appliances like refrigerators or washers, fast turnaround is a life-saver.
Secondly, multi-appliance coverage under Appliance+ gets strong community approval for households with numerous devices. Quora’s Clayton S. Johnson noted, “The plan covers all my major home appliances under one protection plan... more convenient than dealing with multiple warranties.” Parents highlight its value in protecting devices kids frequently damage — Reddit user kd_huth_x shared: “We have made three claims and they were paid immediately. It’s been totally worth it to us.”
Food loss and laundry reimbursement also stand out as consumer-friendly touches. Amazon reviewers point out that $250 for spoiled food “more than covered everything in my fridge,” further offsetting plan costs for those reliant on high-volume cold storage.
Common Complaints
A recurring grievance involves claims denied on technicalities. Reddit user u/lfn673q accused ASURION of “a clear agenda of denying and delaying to avoid coverage.” The “improper installation” clause appears in multiple disputes — the microwave claim mentioned earlier typifies this. Trustpilot also hosts buyers furious about receiving “a $60 phone for a $900 phone” under replacement, fueling distrust over replacement equivalence.
Another sore spot is overlap with manufacturer warranties, reducing the unique coverage period. A Reddit commenter noted: “The manufacturer’s product warranty starts at the time of purchase… so you are only getting one year of coverage [extra].” This hits hardest for buyers who paid for protection on devices with already robust manufacturer plans.
Finally, repair delays due to parts sourcing — especially for premium appliance brands — frustrate users expecting the "fast fix" ethos. Clayton S. Johnson on Quora admitted, “Some high-end brands may require special parts that take longer to arrive.”
Divisive Features
The flat $99 service fee per approved claim sparks debate. Heavy appliance users see it as acceptable given repair costs — “very nominal fee, indeed,” wrote Trustpilot’s Dianne. But for low-cost appliances, that same fee can undermine the plan’s economics.
Preventative maintenance benefits draw praise from those leveraging them, but evidence suggests many skip scheduling these services, reducing potential lifespan extension and making the plan less cost-effective for them.
Trust & Reliability
Trust remains a split issue. On one hand, long-term subscribers cite years of dependable payouts without hassle; an Amazon buyer covered their oven for four years and got “an Amazon gift card for the amount we originally paid… no questions asked.” On the other, Reddit threads highlight consumers convinced Appliance+ “is a scam” due to denied claims following ASURION’s own submission instructions.
Trustpilot patterns show most distrust surfaces over replacement discrepancies — devices arriving refurbished, or with altered specifications. While ASURION explains that replacements match “form and functionality,” the difference in brand or color feels like a breach for some.
Alternatives
User discussions on Quora highlight rivals like SquareTrade — requiring separate plans per appliance, which can be expensive for multi-appliance homes. American Home Shield (AHS) offers broader home coverage (including HVAC and plumbing), but at significantly higher cost and with per-claim fees that can make small fixes costly. Home Depot and Lowe’s plans win for store-purchased items but limit coverage to in-store buys and fixed periods.
Against this backdrop, Appliance+ stands out for flexibility: any-brand, any-origin coverage under one monthly subscription. For pure appliance coverage without systemic home extras, most commentators viewed it as the most economical.
Price & Value
Individual 3-year appliance plans on Amazon range from ~$28 for mid-tier appliances to ~$99 for high-value ranges. The subscription Appliance+ plan runs $34.99/month + tax, with $99 service fees per approved appliance claim.
Community math often frames value like this: one repair exceeding $200 in a given year covers the subscription cost. Amazon reviewer of a Breville toaster oven put it bluntly: “Without the insurance, I would have been out $400… the $45 I spent on insurance was well worth it.”
Buying tips from community veterans stress enrolling immediately after purchase to avoid missing the 30-day eligibility window. Many also recommend tracking claim history to ensure the $5,000 annual coverage cap is maximized without waste.
FAQ
Q: Does ASURION Appliance+ cover cosmetic damage?
A: No. Cosmetic damage that doesn’t affect functionality is generally excluded. Coverage focuses on mechanical or electrical failures, defects, and normal wear.
Q: How quickly are claims processed?
A: Many users report approvals within minutes and replacements arriving in 1–3 days, though parts delays for premium brands can extend repair times.
Q: Can I buy Appliance+ after owning my appliance for a year?
A: Not for the standalone plan — enrollment must occur within 30 days of purchase. The subscription model covers future purchases, and sometimes past purchases up to 12 months.
Q: Are replacement items always new?
A: No. Replacements can be new, refurbished, or remanufactured, matching form and function but not necessarily brand or aesthetics.
Q: How many claims can I make annually?
A: Appliance+ has no limit on claim count, with an annual payout cap of $5,000 across covered appliances.
Final Verdict: Appliance+ is a strong buy for multi-appliance households, especially families and those with expensive, high-dependency machines prone to breakdown. Avoid if you rely on manufacturer warranties or own mostly low-cost devices where fees outweigh repair value. Pro tip from Reddit user ksae2vb: “Take photos when you first receive your product — it can make claim approval way faster.”
